This month is all about donors and how as a non-profit you can thank and retain your existing donors to keep them engaged and help you support the causes that are the reason your non-profit exists in the first place. Our last post was all about donor thank you’s and while it’s true, some people donate anonymously and not for a thank you. Both thanking your donors and keeping your donors engaged so they will donate to your cause, again and again, are crucial. So yes, people should give purely for the sake of giving, however, your donors are human... View Article
Relying on the kindness of strangers for anything can be a tricky tightrope to cross, but there are a few constants that are always worth adhering to when making the most of others’ generosity: namely, always be forthcoming with your appreciation. For smaller businesses, recognizing donors properly can present a challenge. Greater limits on staffing, resources, and (of course) funds mean that acknowledgments are probably going to be more restrained. There’s also a line to tiptoe here: you want to do something “big” enough that makes your donors feel appreciated, but not something so big that it overshadows the point... View Article
Unless you’ve been under a rock, you are probably familiar with the term, Millennial, and all the hype out there about how to reach these mythical “kids,” including how to motivate them at work. As a result, there have been a number of myths perpetuated about this generation who were born between about 1984 and 1996 that may or may not have any actual merit at all. It seems like everyone from Inc to Simon Sinek has gotten in on the lucrative game of claiming they have the answer to the so-called “Millennial motivation problem.” But does a problem even... View Article
Why is it that some companies and corporations do a great job of not just hiring the best people, but also retaining them for years to even their entire career? Is it money? A shiny plaque or trophy at the 10-year, 20-year, and 50-year mark? What is it about recognizing your top employees that can make or break your company’s retention strategy? Consider this, according to recent studies, at least 57% of job candidates agree that a company’s reputation for being a great place to work is the top consideration for them accepting a job. If your company has no... View Article
Turn on your television or go to a movie and you’ve probably seen the now ubiquitous ads from Chevrolet that feature real people reacting to the number of JD Powers Awards the car company has received over the last few years. These ads are so prominent that they’ve even been parodied by numerous comedians. And although car companies had been subtly mentioning any JD Power and other consumer agency awards they may have received in their advertising campaigns since the mid-1980’s, you may or may not have noticed the name until Chevy’s long-running campaign. As a result of all the... View Article
