Celebrating Brands’ Custom Product Replicas

July 4, 2017

Advertising is all about making a statement. You want to grab people’s attention and get them talking about your brand or products. Unfortunately, this isn’t always easy to do. Not unless you’ve got an 8-foot inflatable replica of your product, that is!

There’s no better way to make an advertising statement at festivals, trade shows and other events than through oversized custom promotional products. Taking your product and scaling it up to two, four or even 10 times its normal size is a great way to get people to not only notice it, but to get them talking about it as well!

Start the conversation

Advertising works when it’s able to start a conversation—and oversized products are definitely a conversation starter! “Let’s meet by the giant Heinz ketchup bottle” or “Did you see that enormous jar of Smucker’s jam?” are both great ways to get your brand’s name in people’s mouths. Even if it’s just a mention about the novelty of the product, it’s still an effective form of advertising because it focuses attention on your brand and no one else’s.

Capitalize on the novelty

Want your picture taken with a 12-foot-tall bottle of A1 sauce? Want to sign your name to the 16-foot Land O Lakes butter replica?

Sometimes the novelty of oversized custom promotional products can be further leveraged to boost your brand’s appeal. These oversized items aren’t always practical in their advertising approach, but they can still be viable if leveraged in the right way. Your customer can’t take that 10-foot Lunchable home with them, but they can take a picture of it to share on social media!

Magnify the benefits

Does your product have BIG taste? A larger-than-life style? Tying these synonymous traits to the monolithic size of a product replica is a great way to enforce the branding you’re already using to appeal to customers. Nothing hammers home big words like a big visual—especially one that’s tangible.

Explore material options

The great thing about oversized products is more than just the impression they make and the conversation they start. They’re also made to be used over and over again, so you can continue to reap the benefits of their advertising appeal.

Each time you go to a convention you’ll be able to inflate your sturdy nylon blow-up. At festivals and sporting events, you can trot out your sturdy wood replica, which will weather the outdoor elements. Simply put, these outside-the-box advertising items pay for themselves quickly, in publicity and longevity.

 

If you’re considering making the investment in oversized custom promotional products, talk to the professionals at Saxton Industrial Inc. We’ll help you take your product and scale it up, creating a replica that simply cannot be denied! Whether it’s a food product or something else, we have the experience in creating replicas you need to feel confident. We’ll make sure your oversized product is a crowd-pleaser and a home run for your advertising efforts. To learn more, reach out to our team of experts today!

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